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Washington Capitals forward Tom Wilson announces exciting new partnership


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Theodore Mosby
May 14, 2025  (7:00 PM)
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Tom Wilson has officially partnered with Reebok. #Capitals #Wilson #Reebok
Photo credit: RMNB

Reebok has finally found themselves their new poster boy.

Tom Wilson announced the collaboration on March 31, just a week before recording the primary assist on Alex Ovechkin's historic 895th career goal.

Tom Wilson and Reebok have joined forces.

Reebok and Authentic Brands Group, Reebok's parent company, followed up with posts of their own, introducing Tom Wilson as the brand's newest ambassador.
A company representative highlighted many of the qualities that make the 31-year-old power forward such a beloved figure among his Capitals teammates and fans.

Reebok's return to sport is about championing athletes who embody unrelenting drive, making Tom Wilson the perfect addition to the brand. As one of professional hockey's toughest and most dynamic players, he represents the resilience, intensity, and commitment that Reebok is known for.

This season, Wilson continues to be a powerhouse for the Washington Capitals, bringing both physicality and skill to every shift. Known for his imposing presence on the ice and unwavering dedication to his team, he remains a critical leader and standout performer in the NHL. His remarkable ability to bounce back from injuries and maintain peak performance further underscores his alignment with Reebok's values of perseverance and excellence.

Wilson's dominance on the ice is matched by his dedication to training, making him the ideal athlete to showcase Reebok's in-line assortment. Whether he's pushing his limits in the gym or enhancing his conditioning during off-ice drills, Wilson's approach to preparation is a testament to his relentless work ethic." -Reebok representative

To kick off the partnership, Wilson took part in a photoshoot for the brand at MedStar Capitals Iceplex, sporting Reebok athletic footwear and off-ice training apparel. According to a company representative, some of his favorite pieces include the FloatZig 1, the Nano X5, the Training Tech T-Shirt, and the Strength Hoodie, Ian Oland from RMNB writes.



Here's what Wilson had to say about his decision to partner with Reebok.

«They're trying to make a bit of a push to get back into sports,» Wilson said. «They've been getting some guys from different sports and different leagues and trying to bring the brand back a little bit. Reebok used to be in hockey. It's not anymore. It just seemed like a good fit to be able to bring it back to the rink and obviously a great product that I'm more than happy to wear and help me with my stuff.»

While Reebok's current presence in hockey is limited, the brand has a rich history with the NHL. It previously served as the league's official supplier of performance apparel and training footwear, and was the NHL's on-ice jersey provider from 2007 to 2017.

Source:
RMNB
Tom Wilson on his new endorsement deal with Reebok: 'Anytime you can partner with that reputable of a brand, as an athlete, it's exciting'
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Washington Capitals forward Tom Wilson announces exciting new partnership

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